Following a year of rollercoaster ups and downs for America, 2017 is poised to continue its trendsetting habits. At the forefront of this year’s beauty trends is a new movement in the beauty industry called ‘Active Beauty’.

What Is the Active Beauty Trend?

According to Mintel Beauty & Personal Care (BPC), “‘Active Beauty’ is a key trend set to impact the global beauty and personal care industry in 2017.” The inference behind that statement is that as consumers are becoming more involved in exercise and physical activity, national brands will be looking to capitalize on that trend by introducing new lines of products to complement the development.

This means that beauty and personal care products will be designed to protect skin and hair from pollution exposure and ultraviolet (UV) and infrared (IR) lights. There is even speculation of DNA analysis that would be used to provide customized beauty regimens for consumers.

With the pursuit of new and innovative active cosmetics, innovative combinations of ingredients are being designed to withstand the activity levels implied by the stylish tag of active beauty. When one thinks of exercise and activity, sweat is the first thing that comes to mind in regards to how makeup and beauty products currently don’t align with an active lifestyle.

For example, mascaras today fall into one of two classes. Those that run when moisture is introduced, and those that once applied, require nothing short of a jackhammer to remove.

What Does It Mean for Your Skin?


Stronger, sweat and waterproof makeup and beauty products will require ingredients and chemical compositions that can be unforgiving on your skin. And the cleansers needed to remove them will also be harsh. Skin cleansing products are already one of the chief culprits of skin irritation and dryness. It almost seems as if there is a racquet going on within the beauty and skincare industry that feeds upon itself as consumers buy one product to cleanse their skin, but because the product is too exacting, their skin becomes irritated or dry, forcing the consumer to shop around for products to remedy those new issues.

Preparing for Active Beauty Makeup and Skincare Products


Certainly, as these new products are released into the marketplace, there will be plenty of trial and error. However, there are things you can do proactively to prepare your skin for the road ahead.

Early efforts to establish adequate moisture levels must be at the front of your preparation. Hydrated skin is healthy skin, and more able to withstand the abuse that chemically-engineered products can inflict.

An effective skin cleansing routine should be established and ought to include products made from natural organic ingredients. Cleansing oils are one of the most effective and comprehensive skin cleansers available today. Their ability to clean skin deeply yet gently while working with the skin’s natural oils to establish an equilibrium in oil production and hydration is unrivaled.

As you prepare for the active beauty trend to establish itself, and the trends that will follow throughout the rest of this year, keep in mind that just because something is ‘in’ at the moment, does not mean it is the right thing for you. Consider products that are made from natural ingredients rather than harsh chemicals no matter how active you are.

For example, CRUDE’s cleansing and moisturizing EVERYTHING oil is the perfect ally for your skin as the products supporting the active beauty trend come to market. Its combination of natural ingredients works to gently dissolve and remove makeup, cleanse skin, and boost the skin’s natural moisture levels.