Beauty salons have very simple business models, so if you are passionate about the beauty industry, this type of business can be very easy to get off the ground. Our advice is to opt for a nail salon, instead of a general beauty salon, because the nail care industry is on the rise at the moment. Moreover, a specific niche like nail care is a lot easier to manage, and it can be a great start for an entrepreneurial career. Nonetheless, no business can be run without hard work and a well-thought business plan. So, to ensure your success, make sure you do everything right from the start.
1. Learn the basics of this industry
Even if you don’t plan on working as a nail technician in your salon, you will still need some field experience in order to learn the ropes of this business. Ideally, you should attend some nail technician courses, and work in a salon for a few months. This will help you understand exactly how such a business is run, what equipment and supplies you will need, what services are most appreciated by the customers and so on. You might discover unexpected things while working in the field, such as the fact that clients nowadays prefer modern pedicure chairs with massage systems. These are the types of things that you would never even think about if you didn’t get the chance to work in a salon. The field experience is very valuable in this industry, but while working in a salon, try to also pay attention to the administrative side of the business.
2.Take care of the paperwork
The most bothersome part of opening a new business is the bureaucracy. Getting all the necessary licenses and approvals will take some time, and it will probably take you from one office to another, but once you are done with the paperwork, you will be able to put your plans in motion. The require licenses and approvals for such a business can differ based on where you live. However, the standard paperwork includes an operator’s license and a cosmetology certification. If you also plan on selling nail care products, you will also need a seller’s permit. For more information on the required paperwork, consult your local business affairs board.
3. Put together a detailed business plan
A good business plan must include all aspects of your business, starting with the initial investment and the maintenance costs, all the way to the location, and the prices that you plan on charging. For a plan to be as accurate as possible, try to envision every inch of your future salon. What location would you prefer? How big do you want it to be? What design theme will you chose? What clientele are you targeting? Answering these questions will help you determine everything you need to get the business of the ground, and subsequently, it will help you make an estimate of your initial investment, as well as your estimated ROI. Keep in mind that your investment estimate will also have to amount for a few months of maintenance, but also for marketing purposes. Don’t assume that your business will start making money right away. It will take a while to get the word out, and you will have to invest some time in money into promoting your new business.
4. Get the necessary funding
Once you have determined the initial costs of your future business, it is time to build up your capital. If you already have the necessary money, you can skip this step. On the other hand, if you are short on money, you have several funding options. First of all, you can apply for a business loan. You can also look for government grants for small businesses. If you live in a metropolitan city, you might have access to a business innovation center, where you can get in touch with potential investors. If all else fails, consider a fundraising or a crowdfunding program.
5. Location, equipment and staff
This is the last step of opening a beauty salon, but it is also the most challenging one. When considering various locations, make sure to choose one accessible to your ideal customers. A downtown place or a mall are great locations for beauty salons. As far as the equipment goes, make sure to invest in quality and modern pieces, that will give your business a good reputation. For example, instead of basic armchairs and foot basins, you can opt for quality pedicure chairs from JA USA, preferably some with jet systems and an integrated massage systems. As far as the staff goes, if you don’t have experience as a nail technician, make sure to hire people with plenty of experience, even if they will cost you more. On the other hand, if you are an experience technician, you can hire beginners or interns and train them yourself. This way, you will save some money, and you will also be able to train your staff according to your needs.